Apps and booking flows people actually finish.
We research, wireframe and design client portals, booking journeys and web apps, then test them with real people before a single line of code is written.
Every choice on the screen has a reason.
- 1Progress you can see“Step 2 of 3” tells people how close they are, so fewer give up halfway.
- 2A sensible defaultThe next free day is already selected, saving a tap and a decision.
- 3Thumb-sized targetsTime slots are sized for fingers, not cursors, with clear selected states.
- 4One clear actionA single primary button, always within reach at the bottom of the screen.
Concept booking screen for a fictional dental practice
What usually brings people to us.
People start, then drop off
Your booking or intake form has too many steps. You lose people halfway and have no idea where or why.
Your team answers the same questions
Clients keep emailing to ask where to upload documents or how to reschedule, because the portal doesn't make it obvious.
Developers are guessing
Without clear screens and states, developers fill the gaps themselves, and every change takes longer than it should.
From first sketch to developer-ready screens.
Bring us a rough idea or an app that isn't working. We'll make it clear, then make it look good.
UX audit
We go through your site or app as a new client would, and give you a prioritised list of what blocks people and how to fix it.
User research
Short interviews and analytics reviews that show what your clients are trying to do, in their own words.
User flows & wireframes
The steps, screens and decisions mapped out in grey boxes first, so we agree on how it works before how it looks.
UI design & design systems
Polished screens built on reusable components, so new features look consistent and ship faster.
Clickable prototypes
A realistic prototype you can click through on your phone and share with partners or investors.
Developer handover
Annotated Figma files with every state (empty, loading, error and success), so nothing is left to guess.
Clear steps. No surprises.
You always know what happens next, what we need from you and when it will be ready.
- 1Week 1
Understand
Interviews, analytics and a walkthrough of what you have today. We agree on the one journey that matters most.
- 2Week 1–2
Map & wireframe
User flows and low-fidelity screens. Cheap to change, so we change them often.
- 3Week 2–3
Design & prototype
High-fidelity UI in your brand, linked into a clickable prototype.
- 4Week 3–4
Test & hand over
Usability sessions with people like your clients, fixes, then a clean developer handover.
Start where it makes sense for you.
Every project gets a fixed quote after a free call, so you know the full cost before anything starts.
UX audit
Existing websites and apps
- Expert walkthrough of key journeys
- Recorded findings video
- Prioritised fix list
- Mockups for the top three issues
Flow redesign
RecommendedOne journey that matters: booking, intake or checkout
- Research and analytics review
- User flows and wireframes
- High-fidelity UI
- Clickable prototype
- Usability test with five people
- Developer handover
Product design
New web apps, portals and dashboards
- Everything in Flow redesign, across the product
- Design system in Figma
- Design support during the build
Things people ask before they start.
UX is how it works: the steps, the order and what people need at each moment. UI is how it looks and feels on screen. We do both, in that order.
Tell us what you're designing.
Three quick steps. We reply within one business day with next steps and a time for a call.
One team for the whole journey.
Brand, product design, websites, search and automation, under one roof and built to work together.